Youchun symbolizes the endless vitality of nature. The name also resembles the Taiwanese word for “abundance,” signifying prosperity and thriving growth. The phrase “Heaven and Earth possess great beauty but remain silent, all things have their purpose” captures the philosophy of letting beauty naturally emerge through creative and circular concepts, ensuring that everything is used to its fullest potential. Youchun Culture aspires to convey the rich cultural diversity of Taiwan and the spirit of Eastern philosophy.
The Youchun cultural movement connects exhibitions, stores, and local venues to encourage businesses, shops, and consumers to participate in the circular economy. The goal is to reduce industrial waste and promote local engagement in circular economy initiatives by 2030. This movement fosters cross-industry collaboration, transcending ethnic boundaries, and brings together communities, businesses, and individuals to work towards environmental sustainability through practical actions and targeted cooperation.